Q&A with Award Winners and Finalists

Neuro-Insight and Spotify won the 2022 B2B Research Project Awards for a sonic study the two organizations conducted to better understand the power of audio advertising.

Echo Market Research is the winner of the 2022 Best Place to Work Award. From non-traditional reward programs to interdependence in departments, Echo Market is a great representation of this award.

G=mc2 is the winner of the 2022 Best New Product/Service Innovation Award. Visual is an image-based platform designed to conduct cultural insight and semiotic analysis to inform strategy and guide activation.

Herbalife Nutrition is the winner of the 2022 Global Marketing Research Project Award. The company conducted research in over 25 countries in order to redefine its brand positioning. Herbalife was able to identify brand truths, a new brand positioning statement, a guide to develop a brand manifesto and a tagline that supported the creative direction of the brand.

Stephen Griffiths is the winner of the 2022 Researcher of the Year (End-Client) Award. In this article he discusses why making a difference has been so important to his career.

Jon Puleston is the winner of the Researcher of the Year (Supplier) Award. This award goes to a supplier-side researcher who is a proven game changer in the industry.

Maia Chang is the winner of the 2022 Outstanding Young Researcher Award. This award is for a researcher 30 years old or under who has made significant contributions to the marketing research industry.

Amanda Heer is a 2022 Researcher of the Year (Supplier) Award finalist. This award goes to a supplier-side researcher who is a proven game changer in the industry.

Steffen Schmidt is a finalist for the 2022 Researcher of the Year (Supplier) Award. This award is for a supplier-side researcher who is a proven game changer in the industry.

Shelley Ahrens is a finalist for the 2022 Fearless Leader Award. This award is for researchers that are not scared to go against the status quo, making a difference in their company or industry.

Microsoft and Newton X are finalists for the 2022 Client/Supplier Collaboration Award. This award was created to recognize a team of end-clients and suppliers that have worked together on at least one project and have an ongoing relationship centered around research use to solve strategic problems.

Harry Gove is a finalist for the 2022 Outstanding Young Researcher Award. This award is for a researcher 30 years old or under who has made significant contributions to the marketing research industry.

Joyce Chuinkam, senior research manager, is a finalist of the 2022 Outstanding Young Researcher Award. This award is for a researcher 30 years old or under who has made significant contributions to the marketing research industry.

A few of the judges from the 2021 Marketing Research and Insight Excellence Awards gave advice on how to write a good submission. 

Q&A with a corporate researcher Elizabeth Oates, Senior Director, Consumer Insights, Ulta Beauty. Oates was a finalist for the 2021 Transforming Insight Award. 

Q&A with Thomas Ware, Analyst II, Marketing Research, Liberty Mutual Insurance. Ware won the 2021 Outstanding Young Researcher Award. 

Q&A with Katie Ruiz, Joe Skehan and Josh Towns, Cox Automotive. The company won the 2019 B2B Research Project and Marketing Research Impact Awards. 

Q&A with Keri Hughes
, market research manager, consumer insights and research
, Voya Financial. Hughes was a finalist in the 2019 Researcher of the Year (End-Client) Award. 

Research Partnership and Bristol Myers Squibb won the 2022 Health Care/Pharmaceutical Research Project Award for a study on heat and neck cancer patients. The study aimed to find improvements in the patients care and everyday lives, even changing some policies along the way.

Firefish, The Numbers Lab and Pinterest are the winners for the 2022 Groundbreaking Research Project Award. The three organizations collaborated to conduct a study to realize a unique commercial opportunity to differentiate Pinterest. They used pictorial research which made it easier for various departments to understand the framework and bring along the stakeholders.

Hotspex is the winner of the 2022 Marketing Research Supplier of the Year (2021 revenue at or above $10 million). This award is for a research firm that made $10 million or more in 2021 while making an impact on brands. Hotspex discusses the drivers that made the company a “new rules” insights, innovation and technology leader.

MESH Experience is the winner for the 2022 Marketing Research Supplier of the Year (2021 revenue below $10 million). This award is for a research firm that made below $10 million while making an impact on brands. In this article, MESH Experience shares what a supplier should do to gain and keep clients.

Quantum Consumer Solutions and Adrian Hodges Advisory on behalf of the Clean Air Fund are the winners of the 2022 Nonprofit/Social Enterprise Project Award. In this Q&A learn how these two organizations were able to get the health care workers in five countries to join the fight against air pollution.

Timothy Cornelious is the winner of the 2022 Fearless Leader Award. This award is given to researchers who are not scared to go against the status quo, making a difference in their company or industry.

Deep Blue Thinking and Checktrade are finalists for the 2022 Client/Supplier Collaboration Award. This award is to recognize a team of end-clients and vendors that have worked together on at least one project and have an ongoing relationship centered around research use to solve strategic problems.

Barry Jennings is a member of the team at Microsoft named a finalist of the 2022 Best Client-Side Team Award. This award recognizes the client-side research teams that are making a difference in their company and the industry.

Lynzie Riebling is one of four finalists named for the 2022 Researcher of the Year (End-Client) Award. This award is for an end-client researcher who is a game changer in the industry.

Daniel Siddle is one of four finalists named for the 2022 Researcher of the Year (End-Client) Award. This award is for an end-client researcher who is a game changer in the industry.

Lindsey Dickman is a finalist for the 2022 Researcher of the Year (Supplier) Award. This award is for a supplier-side researcher who is a proven game changer in the industry.

Kate Weymer was one of four finalists named for the Researcher of the Year (End-Client) Award. This award is for an end-client researcher that is a game changer in the industry.

Dana DiGregorio was a finalist of the 2022 Fearless Leader Award. This award is for researchers that are not scared to go against the status quo, making a difference in their company or industry.

Q&A with two members of the 2021 winning team for the Best Client-Side Team award! Maia Chang and Ali beck are both managers at Ferrara. 

Q&A with Lubov Ruchinskaya, Colgate Brand Insight Lead, Oral Care Western Europe, Colgate Palmolive. Ruchinskaya was a finalist for the 2021 Researcher of the Year (End-Client) Award. 

Q&A with Jason Alleger, Senior Director of Consumer Insights, Traeger Grills. Alleger won the 2021 Researcher of the Year (End-Client) Award. 

Q&A with Elizabeth Saulsbury, senior research analyst, Cox Automotive. Saulsbury was the 2019 winner of the Outstanding Young Researcher Award.