FAQS

Why an awards program?

Marketing research sits at the center of the goal of integrating the customer’s voice into every aspect of an organization. Yet even as customer-centricity grows in importance as a business best practice, the marketing research and insights function still doesn’t get all the acclaim it deserves.  

 

The Marketing Research and Insight Excellence Awards are here to change that.

 

Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, vendors and products and services that are adding value and impact to marketing research. 

What is Quirk's response to the COVID-19 pandemic? 

With the uncertainty around the pandemic and to ensure that potential travel restrictions don’t prevent the awards from being as inclusive and global as possible, the 2021 awards ceremony will again be held virtually next November.

Who can nominate?

You can nominate yourself, your co-worker(s), your company or your clients so long as they meet the judging criteria for the category.

 

Where can I find the rules of entry?

The rules of entry can be found at quirksawards.com/rules-of-entry.

 

Do you have to be based in the United States to participate?

No. The awards are open to all researchers worldwide.

 

Why should I enter the awards? 

Whether you’re an agency or a client-side researcher, if you win, you’ll bask in the adulation and approval of your peers and receive a beautiful award as proof of your achievement. 

 

Who is judging the awards? How can I be sure about the integrity of the awards?

To avoid a popularity contest or the issuing of awards that are not based on merit, the Marketing Research and Insight Excellence Awards will be judged by either the Quirk’s editorial staff or end-client and/or vendor researchers. All judges must sign a non-disclosure agreement prior to judging awards. Judges will not be allowed to judge categories in which they are nominated. And all attempts will be made to ensure the judging is blind so that the judges do not know the name or company they are evaluating. 

 

What are the deadlines and important dates of the awards?

March 1, 2021 – Early entry period opens

April 30, 2021– Early entry pricing ends 11:59 p.m. ET

May 1 through July 23, 2021 – Standard entry pricing period 

July 24 through July 30, 2021 – Late entry pricing period

July 30, 2021 – Nomination portal closes at 11:59 p.m. ET

September 2021 – Finalists announced

November 2021 – Virtual awards gala - winners announced 

 

Why do some awards have a nomination fee?

We are charging a nomination fee on certain awards to discourage frivolous entries. Also, the fee helps ensure that people do not stuff the nomination box with as many nominations as possible. Lastly, the judging software is robust but also very expensive. The administration fee helps offset the cost of the software as well as the time our editors incur to set up and manage the awards.

FEES TO NOMINATE

 

Corporate/end-client only categories:

Early-bird entry fee: $0 

Standard entry fee: $75 

Late entry fee: $150 

 

Supplier/individual, project and collaboration categories: 

Early-bird entry fee: $150 

Standard entry fee: $250 

Late entry fee: $375 

Quirk's is waiving all nomination fees for submissions to the MREF Everyday Hero and MREF Philanthropic Company of the Year categories. 

Do nominees need to be present to win the award? 

Due to the COVID-19 pandemic, in 2021 we are not hosting an in-person ceremony. Finalists will be provided with information regarding the virtual awards ceremony in the coming months. 

Do winners get to/have to speak?

No. No time is allotted for winners to make remarks. 

 

When will I hear if my nomination is a finalist?

Finalists will be announced and contacted in September.

 

How can I change my entry?

No changes can be made to your entry after you have submitted your nomination as final. 

 

Can I withdraw my entry? Will I get a refund?

You may withdraw your entry up to July 30, 2021. After that, nominations cannot be withdrawn. Once submitted, nominations cannot be refunded for any reason.

 

How do I get help submitting a nomination?

Once you select a submission opportunity, you must then create a free Submittable account to get started. Your account will allow you to save/review your work before submitting and view your application status. Here is a quick how-to on creating an account: http://help.submittable.com/knowledgebase/articles/225218-how-do-i-submit 

 

Is it possible to receive the judges’ ratings and comments for my entry?

Due to the volume of entries, we will not offer individual comments to entrants. The judges’ decisions are final and no correspondence will be entered into regarding them.

 

How do I attend the awards ceremony?

Due to the COVID-19 pandemic, we are no longer able to gather in-person. The 2021 awards ceremony will again be held virtually next November.

 

How can I sponsor the awards?

If you are interested in being considered as a sponsor of The Marketing Research and Insight Excellence Awards, contact Steve Quirk.