Who is judging the awards?

How can I be sure about the integrity of the awards?


To avoid a popularity contest or the issuing of awards that are not based on merit, the Marketing Research and Insight Excellence Awards will be judged by Quirk’s editorial staff, end-client and/or supplier-side researchers.

  • All judges must sign a non-disclosure agreement prior to judging awards.

  • Judges will not be allowed to judge categories in which they are nominated.

  • All attempts will be made to reduce unconscious bias among judges by concealing personally-identifying applicant data. 

  • To prevent lobbying, names of judges are not released prior to finalists and winners being chosen.

  • Judges use an online portal to independently judge the nominations. They are not provided the names of the other judges and they do not see the scores of the other judges. The system tabulates the scores.

2021 Judges 

  • Allan Altholz, North Carolina Education Lottery

  • Randy Berkowitz, Retired

  • David Boyle, Audience Strategies

  • Mario Carrasco, ThinkNow

  • Amy Castelda, W5

  • Steven Cooley, Blue Cross Blue Shield Association

  • Nancy Cox, Research Story Consulting

  • Lauren DeRaleau, Farmer's Fridge

  • Kathy Dini James, Insights In Color 

  • Lisa Dracolakis, Disney

  • James Endersby, Opinium

  • Rich Feldman, Finario

  • Babbette Gozum, American Medical Association

  • Roy Hammond, Barclays

  • Catherine Haigh, Premier Foods

  • Tiffany Hays, FUEL and The Focus Room

  • Hina Hussain, Insights In Color 

  • Sarah Jousiffe, Sky UK

  • Amanda Kimble-Evans, Altitude Marketing

  • Karen Kraft, Johnsonville

  • Sally Loughlin, Mondelez International

  • Kristina Martinez, Abbott Nutrition

  • Ambika McGee, Insights In Color 

  • Michelle Onofrio, Combe

  • Diana Pohle, Jazz

  • Mike Porter, University of St. Thomas

  • Giulia Prati, Opinium 

  • Sebastian Schuliaquer, Kellogg

  • Jeremy Strang, DHL

  • Mike Swiontkowski, Blizzard Entertainment

  • Jane Woolley, Insight Management Academy

  • Jeffrey Wu, Mars Wrigley

  • James Wycherley, Insight Management Academy