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HONORING THE FINEST IN

MARKETING RESEARCH AND INSIGHT 

Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, suppliers and products and services that are adding value and impact to marketing research. 

View the nomination information packet. 

 

2024 Nomination Portal Opens April 22

2024 CATEGORIES

Corporate/end-client-only category

Best Client-Side Team 

 A client-side MR and insight team consistently executing high-quality research; elevating the role of insights; and working to collaborate with key internal stakeholders. 

Supplier-side-only categories 

Marketing Research Supplier of the Year (2023 revenue below $10 million)

A marketing research and insight firm making outstanding contributions to the success of brands. 

Marketing Research Supplier of the Year (2023 revenue at or above $10 million) 

A marketing research and insight firm making outstanding contributions to the success of brands. 

Best Place to Work 

An organization that has created and maintains an engaging, inclusive workplace culture. 

Individual categories (client- and supplier-side)

Researcher of the Year

A researcher - client- or supplier-side - who is a trailblazer, making a significant difference in the overall promotion of MR as well as the performance of their organization.  

Courageous Leader 

A researcher who is a proven risk-taker making a significant difference in their organization through marketing research and insight. 

 

Outstanding Young Researcher 

An individual 30 years of age or younger (end-client or supplier-side) who has made significant contributions to the marketing research and insight industry. 

Lifetime Achievement 

An exceptional individual who has spent 20+ years within the marketing research and insights industry. This person must have a proven impact on the industry. 

Project and collaborative categories 

B2B Research Project 

An effective, creative and innovative business-to-business marketing research-related project.

Global Marketing Research Project 

A marketing research-related multi-country project that has demonstrated more than standard best practice or use of a new/innovative approach. 

Nonprofit/Social Enterprise Project 

A research project (completed or ongoing) that has had a demonstrated impact on a nonprofit organization, government project or social/human interest issue. 

 

Groundbreaking Research Project 

A marketing research-related project that took an innovative approach, demonstrated more than standard best practice and ensured the research had the potential to influence long-term or wider business objectives. 

 

Health Care/Pharmaceutical Research Project 

An MR-related health care or pharma research project that took an innovative approach, demonstrated more than standard best practices and ensured the research had the potential to influence long-term or wider business objectives. 

 

Client/Supplier Collaboration 

A team of clients and vendors that successfully collaborated using research to solve strategic problems. 

 

Qualitative Research Impact  

An individual or research team making an outstanding contribution to business objectives using qualitative research. 

Technology Impact 

An existing technology within the marketing research industry that has improved the effectiveness of a project or organization in a significant way. 

 

Best New Product/Service Innovation 

A research product, tool or service making an impact on the marketing research industry. All submissions must be real-world solutions launched on or after January 1, 2023, and available for use today. 

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