Q&AS

Research Partnership and Bristol Myers Squibb won the 2022 Health Care/Pharmaceutical Research Project Award for a study on heat and neck cancer patients. The study aimed to find improvements in the patients care and everyday lives, even changing some policies along the way.

G=mc2 is the winner of the 2022 Best New Product/Service Innovation Award. Visual is an image-based platform designed to conduct cultural insight and semiotic analysis to inform strategy and guide activation.

MESH Experience is the winner for the 2022 Marketing Research Supplier of the Year (2021 revenue below $10 million). This award is for a research firm that made below $10 million while making an impact on brands. In this article, MESH Experience shares what a supplier should do to gain and keep clients.

Quantum Consumer Solutions and Adrian Hodges Advisory on behalf of the Clean Air Fund are the winners of the 2022 Nonprofit/Social Enterprise Project Award. In this Q&A learn how these two organizations were able to get the health care workers in five countries to join the fight against air pollution.

Echo Market Research is the winner of the 2022 Best Place to Work Award. From non-traditional reward programs to interdependence in departments, Echo Market is a great representation of this award.

Hotspex is the winner of the 2022 Marketing Research Supplier of the Year (2021 revenue at or above $10 million). This award is for a research firm that made $10 million or more in 2021 while making an impact on brands. Hotspex discusses the drivers that made the company a “new rules” insights, innovation and technology leader.

Stephen Griffiths is the winner of the 2022 Researcher of the Year (End-Client) Award. In this article he discusses why making a difference has been so important to his career.

Maia Chang is the winner of the 2022 Outstanding Young Researcher Award. This award is for a researcher 30 years old or under who has made significant contributions to the marketing research industry.

Firefish, The Numbers Lab and Pinterest are the winners for the 2022 Groundbreaking Research Project Award. The three organizations collaborated to conduct a study to realize a unique commercial opportunity to differentiate Pinterest. They used pictorial research which made it easier for various departments to understand the framework and bring along the stakeholders.

Herbalife Nutrition is the winner of the 2022 Global Marketing Research Project Award. The company conducted research in over 25 countries in order to redefine its brand positioning. Herbalife was able to identify brand truths, a new brand positioning statement, a guide to develop a brand manifesto and a tagline that supported the creative direction of the brand.

Jon Puleston is the winner of the Researcher of the Year (Supplier) Award. This award goes to a supplier-side researcher who is a proven game changer in the industry.

Timothy Cornelious is the winner of the 2022 Fearless Leader Award. This award is given to researchers who are not scared to go against the status quo, making a difference in their company or industry.