Powered by Quirk’s Media – the industry’s most respected provider of content, events and resources for marketing researchers – the awards shine a much-deserved spotlight on the researchers, suppliers and products and services that are adding value and impact to marketing research. 

2021 CATEGORIES

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Researcher of the Year (end-client)

A trailblazer, an individual making a significant difference in the overall promotion of MR as well as the performance of their organization. 

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Best Client-Side Team 

 A client-side MR and insight team consistently executing high-quality research; elevating the role of insights; and working to collaborate with key internal stakeholders. 

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Researcher of the Year (supplier) 

A trailblazer, an individual making a significant difference in the overall promotion of MR as well as the performance of their organization.

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Marketing Research Supplier of the Year (2020 revenue below $10 million)

A marketing research and insight firm making outstanding contributions to the success of brands.

Marketing Research Supplier of the Year (2020 revenue at or above $10 million) 

A marketing research and insight firm making outstanding contributions to the success of brands.

Panel Company of the Year 

 A research panel company that is a proven game-changer, providing faster, easier access to respondents while maintaining high-quality recruitment and top-of-the-line data security. 

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Fearless Leader

A researcher who is a proven risk-taker making a significant difference in their organization through marketing research and insight. 

Outstanding Young Researcher 

An individual 30 years of age or younger (end-client or supplier-side) who has made significant contributions to the marketing research and insight industry. 

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Lifetime Achievement 

An exceptional individual who has spent 20+ years within the marketing research and insights industry. This person must have a proven impact on the industry. 

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B2B Research Project 

An effective, creative and innovative business-to-business marketing research-related project. 

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Global Marketing Research Project 

A marketing research-related multi-country project that has demonstrated more than standard best practice or use of a new/innovative approach. 

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Nonprofit/Social Enterprise Project

A research project (completed or ongoing) that has had a demonstrated impact on a nonprofit organization, government project or social/human interest issue.  

Groundbreaking Research Project 

A marketing research-related project that took an innovative approach, demonstrated more than standard best practice and ensured the research had the potential to influence long-term or wider business objectives. 

Advertising Research Project 

An advertising research project that took a creative, innovative approach and demonstrated more than standard best practices. 

Health Care/Pharmaceutical Research Project 

An MR-related health care or pharma research project that took an innovative approach, demonstrated more than standard best practices and ensured the research had the potential to influence long-term or wider business objectives. 

Client/Supplier Collaboration 

A team of clients and vendors that successfully collaborated using research to solve strategic problems. 

Qualitative Research Impact  

An individual or research team making an outstanding contribution to business objectives using qualitative research.

Best Place to Work 

TBD

Technology Impact 

An existing technology within the marketing research industry that has improved the effectiveness of a project or organization in a significant way.

Best New Product/Service Innovation 

A research product, tool or service making an impact on the marketing research industry. All submissions must be real-world solutions launched on or after January 1, 2020 and available for use today. 

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MREF Everyday Hero 

A researcher who is making a difference in or outside of their community but who may not be getting the accolades they deserve. 

MREF Philanthropic Company of the Year 

A marketing research company that leads by example in the giving of time and financial resources in relation to the size of their organization.